Guitar over Guns
Guitars Over Guns partnered with Atomic Cube to redesign its digital experience and better communicate the organization’s work. The project focused on creating a clear, structured website that presents GOGO’s programs, impact, and mission while making it easier for visitors to explore the organization and take action.
The challenge
When Purpose Isn’t Clearly Communicated
Guitars Over Guns is a nonprofit organization that empowers young people through music, mentorship, and the arts. With programs spanning in school, after school, summer, and community based experiences, GOGO had a lot to communicate. The challenge was making that work easy to understand and helping visitors find where they could take action.
The Solution
Turning Purpose Into a Clear Experience
We approached the platform with one goal: make the message easy to understand and the path to action easy to follow.Instead of overwhelming visitors with information, we restructured the experience to highlight the organization’s impact, simplify the content flow, and make key actions such as getting involved or supporting the cause more visible and accessible.
The
impact
- 0–0%Increase in engagement with key pages
- 0–0%Increase in interaction with donation and participation sections
- 0%Reduction in drop off across key informational pages